Aboudi Asali Aboudi Asali

It’s been barely four months since Aboudi Asali took charge as the chief executive officer at HMH — Hospitality Management Holding, and things are already changing. The group has significantly reduced the operating costs at its hotels, by approximately 15%, with an improved top line. He tells Hotelier Middle East: “What is noteworthy is that this was achieved without any redundancies.”

Asali, with more than 19 years of experience in the GCC — one year in Jeddah, three in Bahrain, and 15 years in Dubai — oversees HMH’s 12 hotels and 1,636 rooms currently in the Middle East and North Africa.

The Dubai-based hospitality firm has five new hotels under construction and five additional properties under design. A further 10 are in the pipeline in the region.

HMH recently introduced a new brand, called Bahi, which targets both business and leisure travellers. “We launched Bahi Hotels & Resorts in April 2017. It is a fantastic addition to our impressive portfolio of existing brands serving varied market segments,” Asali tells Hotelier Middle East.

Under the HMH umbrella, Asali plans to operate 20 hotels by 2020 and an additional 30 by 2026. He explains that the hotel operator sees a massive opportunity at the moment for mid-market and budget hotels, and says it will be working towards opening hotels in the budget range.

The operator’s next big opening is the Coral Al Madina Hotel, scheduled for next year. The property is being developed to be “the first smart hotel in Madina”, offering sophisticated technology, including “high-tech, fully computerised rooms”. The property will feature more than 400 rooms and suites, spread across 10 floors and five basement levels.

“It is going to be the biggest and most prestigious opening of 2018 for us,” Asali says.

Hatem Gasmi

Founder and managing director, Auris Group of Hotels
The Auris Group of Hotels has already mapped out new development projects in Jordan, Sudan, and Tunisia

Aboudi Asali

Chief executive officer, HMH – Hospitality Management Holding
Under the HMH umbrella, Asali plans to operate 20 hotels by 2020 and an additional 30 by 2026

Gabriel Escarrer Jaume

Vice chairman and CEO, Meliá Hotels International
In the last 12 months, the operator has also decided to pull out of operating one property in the GCC

Jamal Serhan

CEO and senior vice president, Warwick Hotels and Resorts
Jamal Serhan has spent six years with Warwick Hotels and Resorts as its CEO

Hussein Ali Hatata

Vice president, hospitality division, Al Khozama Management Company
Al Khozama Management Company is intent on its quest to be Saudi Arabia’s leading hospitality brand

Marc Dardenne

Group chief operating officer and interim CEO, Jumeirah Group
Jumeirah has released a statement revealing that “a search for Stefan’s replacement has been initiated and, in the meantime, Marc Dardenne, will run the business

Siegfried Nierhaus

Vice president Middle East, Deutsche Hospitality
Since Nierhaus took over as VP, the operator has expanded to new markets in the region, such as the UAE, Oman, and Tunisia

Rob Weeden

Vice president sales and marketing Europe, Middle East, and Africa, Shangri-La Hotels & Resorts
During his five years in the role, he has witnessed and contributed to the opening of new properties in EMEA

Kamal Fakhoury

Chief executive officer, Cristal Group
The group operates five properties in the Middle East and North Africa currently, and plans to manage seven more in the coming years

Nehme Imad Darwiche

Founder and chief executive officer, Jannah Hotels & Resorts
Darwiche's luxury brand is heavily influenced by the Bedouin culture in the Emirates

By THE NUMBERS

  • Number of months in the role 3
  • Number of months with the company 3
  • Number of operating hotels in the region as of July 2017 12
  • Number of pipeline hotels in the region as of July 2017 20
 

Hatem Gasmi

Founder and managing director, Auris Group of Hotels
The Auris Group of Hotels has already mapped out new development projects in Jordan, Sudan, and Tunisia

Aboudi Asali

Chief executive officer, HMH – Hospitality Management Holding
Under the HMH umbrella, Asali plans to operate 20 hotels by 2020 and an additional 30 by 2026

Gabriel Escarrer Jaume

Vice chairman and CEO, Meliá Hotels International
In the last 12 months, the operator has also decided to pull out of operating one property in the GCC

Jamal Serhan

CEO and senior vice president, Warwick Hotels and Resorts
Jamal Serhan has spent six years with Warwick Hotels and Resorts as its CEO

Hussein Ali Hatata

Vice president, hospitality division, Al Khozama Management Company
Al Khozama Management Company is intent on its quest to be Saudi Arabia’s leading hospitality brand

Marc Dardenne

Group chief operating officer and interim CEO, Jumeirah Group
Jumeirah has released a statement revealing that “a search for Stefan’s replacement has been initiated and, in the meantime, Marc Dardenne, will run the business

Siegfried Nierhaus

Vice president Middle East, Deutsche Hospitality
Since Nierhaus took over as VP, the operator has expanded to new markets in the region, such as the UAE, Oman, and Tunisia

Rob Weeden

Vice president sales and marketing Europe, Middle East, and Africa, Shangri-La Hotels & Resorts
During his five years in the role, he has witnessed and contributed to the opening of new properties in EMEA

Kamal Fakhoury

Chief executive officer, Cristal Group
The group operates five properties in the Middle East and North Africa currently, and plans to manage seven more in the coming years

Nehme Imad Darwiche

Founder and chief executive officer, Jannah Hotels & Resorts
Darwiche's luxury brand is heavily influenced by the Bedouin culture in the Emirates