Amine Moukarzel Amine Moukarzel

Louvre Hotels Group, with a presence in more than 18 countries and 60 locations including the GCC, Levant, North Africa, and each of the MENA markets, has established a firm footing in the region under its president, Amine Moukarzel.

With more than 55 hotels classified in the mid-scale segment, and a total of 9,453 rooms operational, Moukarzel identified the region’s growing need for mid-scale branded hotels early on and positioned Louvre Hotels Group to deliver budget-friendly, bottom-line focused hotels, profitable for its investor partners. As a result, the group has been able to grow its turnover by more than 300% in less than 10 years.

His leadership has overseen the overhaul of the core four-star brand, Golden Tulip Hotels, repositioning it to cater to the tech-savvy millennial traveller, with 10 properties in the pipeline. The group’s economy lifestyle brand, Campanile, is currently under design development in Kuwait and Oman, with another 20 properties planned for the region by 2022. Moukarzel has also championed digital initiatives, unifying the social media platforms of the group’s properties in the MENA region.

During the past 12 months, Moukarzel’s development efforts have led Louvre to penetrate new markets such as Georgia and Kyrgyzstan, with deals signed for 2018 including Golden Tulip Design Tbilisi, Georgia, marking the brand’s first entry into Tbilisi; Golden Tulip Muscat, which will relaunch the brand in the region; Tulip Inn Modon Jeddah, the first entry into this city; and Tulip Inn Algiers Airport, Algeria. Deals inked for 2019, meanwhile, include Kyriad Salalah, Oman; Kyriad Algiers, Algeria; and Campanile Mangaf, Kuwait, while Campanile Resort Oman is scheduled for 2020.

With four decades of experience, Moukarzel is leading the group’s push to reach its goal of 15,000 rooms in operation by 2020. He remains passionate about developing and nurturing local young industry talent.

“Young GCC communities, in particular, have never been this excited about our industry, and we want to play a big role in their evolution, collaborating with ministries, technical institutes, and universities, to guide, support, and enhance the workforce locally,” he says.

While continuing to drive expansion, ensuring that the group’s six brands are represented in the region, Moukarzel is spearheading the digital migration of the group’s marketing initiatives, including the launch of a new Louvre Hotels Group MENA mobile app, the implementation of a centralised revenue management structure for the group, as well as technology systems to maximise returns for owners and intensify focus on EBITDA growth.

“We are a bottom-line focused operator through and through,” Moukarzel asserts.

Kamel Ajami

Vice president operations, Kingdom of Saudi Arabia and Levant, Hilton
Under his leadership, Hilton’s footprint in KSA and the Levant is set to triple in the region

Amine Moukarzel

President/ partner, Louvre Hotels Group/ Golden Tulip Hotels MENA
His leadership has overseen the overhaul of the core four-star brand, Golden Tulip Hotels

Ignace Bauwens

Wyndham Hotel Group regional vice president, Middle East and Africa
Wyndham has 27 hotels and 6,167 rooms in the MENA pipeline, while already operating 49 hotels and 8,528 rooms in the region

Sami Nasser

COO luxury brands, AccorHotels Middle East, Africa and Indian Ocean
More than 30 properties are under development, which will add a further 9,000 hotel rooms to the group’s luxury upscale segment by 2021

Olivier Harnisch

CEO, Emaar Hospitality Group
Emaar’s new CEO boasts an impressive total of 30 years’ hospitality industry experience

Peter Fulton

Group president – Europe, Africa, Middle East, and Southwest Asia, Hyatt International
Hyatt has a total of 13 new properties in the pipeline for the MENA region across the Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt Centric, Hyatt Place, and Hyatt House brands

Hussain Sajwani

Chairman of Damac Properties / Damac Hotels & Resorts
The company has five hotels and 2,000 rooms in operation, and 26 pipeline properties

Simon Casson

President – hotel operations, Europe, Middle East & Africa, Four Seasons Hotels & Resorts
Casson has led the opening of the Four Seasons Hotel Abu Dhabi at Al Maryah Island, and the opening of the Four Seasons Hotel Kuwait at Burj Alshaya

Dr Badr Al Badr

Chief executive officer, Dur Hospitality
Dur Hospitality boasts a portfolio of more than 20 projects and properties worth SAR 2.4bn (US $640m) in the pipeline

Antoine El Sayegh

President, Gloria Hotels & Resorts
Sayegh and his team secured a number of hotel deals for the Gloria Hotel brand pipeline, including three in Dubai

By THE NUMBERS

  • Number of years in the role 20
  • Number of years with the company 20
  • Number of operating hotels in the region as of July 2017 63
  • Number of pipeline hotels in the region as of July 2017 37
 

Kamel Ajami

Vice president operations, Kingdom of Saudi Arabia and Levant, Hilton
Under his leadership, Hilton’s footprint in KSA and the Levant is set to triple in the region

Amine Moukarzel

President/ partner, Louvre Hotels Group/ Golden Tulip Hotels MENA
His leadership has overseen the overhaul of the core four-star brand, Golden Tulip Hotels

Ignace Bauwens

Wyndham Hotel Group regional vice president, Middle East and Africa
Wyndham has 27 hotels and 6,167 rooms in the MENA pipeline, while already operating 49 hotels and 8,528 rooms in the region

Sami Nasser

COO luxury brands, AccorHotels Middle East, Africa and Indian Ocean
More than 30 properties are under development, which will add a further 9,000 hotel rooms to the group’s luxury upscale segment by 2021

Olivier Harnisch

CEO, Emaar Hospitality Group
Emaar’s new CEO boasts an impressive total of 30 years’ hospitality industry experience

Peter Fulton

Group president – Europe, Africa, Middle East, and Southwest Asia, Hyatt International
Hyatt has a total of 13 new properties in the pipeline for the MENA region across the Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt Centric, Hyatt Place, and Hyatt House brands

Hussain Sajwani

Chairman of Damac Properties / Damac Hotels & Resorts
The company has five hotels and 2,000 rooms in operation, and 26 pipeline properties

Simon Casson

President – hotel operations, Europe, Middle East & Africa, Four Seasons Hotels & Resorts
Casson has led the opening of the Four Seasons Hotel Abu Dhabi at Al Maryah Island, and the opening of the Four Seasons Hotel Kuwait at Burj Alshaya

Dr Badr Al Badr

Chief executive officer, Dur Hospitality
Dur Hospitality boasts a portfolio of more than 20 projects and properties worth SAR 2.4bn (US $640m) in the pipeline

Antoine El Sayegh

President, Gloria Hotels & Resorts
Sayegh and his team secured a number of hotel deals for the Gloria Hotel brand pipeline, including three in Dubai