Andreas Mattmüller Andreas Mattmüller Andreas Mattmüller Andreas Mattmüller Andreas Mattmüller Andreas Mattmüller

When Andreas Mattmüller joined Mövenpick Hotels & Resorts in 2001, he was tasked with building the brand in the Middle East. Back then the company’s portfolio in the region included the group’s existing hotels in Egypt, where the regional office was based, and four hotels in Jordan.

Today, Mövenpick manages 50 hotels in the Middle East and Africa, with nearly 20 projects under development. Since Mattmüller’s ascension to the role of chief operating officer for the Middle East and Africa more than a decade ago, the group has penetrated new markets, raising flags in Ghana, Jordan, Kuwait, Lebanon, Morocco, Saudi Arabia, Oman, the UAE, Tunisia, Kenya, Pakistan, Iraq, Côte d’Ivoire, Ethopia, and Nigeria. In addition, the Mövenpick Hotels & Resorts brand ranked second in the region in terms of brand recognition, according to research conducted by BDRC, an independent consultancy firm.

The past year has been extremely productive for Mattmüller. During the last 12 months, a raft of openings and new signings added to his area of responsibility. These include the Mövenpick Resort Al Marjan Island; Mövenpick Hotel Mashhad, Iran; Mövenpick Hotel & Apartments Azaiba, Oman; Mövenpick Hotel Bausher, Oman; Riva Beach Club, Palm Jumeirah, Dubai; Mövenpick Hotel Waad Al Shamal (Turaif), KSA; Mövenpick Hotel Addis Ababa, Ethiopia; Mövenpick Hotel Lahore, Pakistan; and Mövenpick Hotel El Ein Bay, Egypt.

Among the many initiatives launched under Mattmüller’s leadership was the introduction of free WiFi connectivity in hotel limousines across the Middle East, which enables guests to connect to the Internet using their personal devices or the in-car iPad.

The group’s five hotels in Jordan were also pioneers in the region in terms of implementing Oracle Hospitality Opera Cloud Services, to streamline and centralise sales, marketing, reservations, revenue management, business intelligence, and accounting functions. In addition, marking the group’s commitment to sustainability, all hotels in the Middle East received Green Globe certification.

Food and beverage concepts such as Power Bites, a dedicated menu offering healthy food choices for children, and Go Healthy, offering dishes that are good not only for guests, but also for the planet, which were initially developed by the Middle East team, expanded to become global programmes, available at all 83 hotels worldwide.

Mattmüller says that one of his responsibilities is to attract and nurture young industry talent, supporting internal transfers and promotions within the company. He continues: “We are proud to highlight that 80% of all our senior vacancies have been filled from within our company,” emphasising that, in an industry known for upheaval, Mövenpick has “maintained a very stable, motivated, and dedicated management team, with little turnover during a sustained period of time”.

To achieve its aim of operating 125 upscale and upper-upscale hotels in Europe, the Middle East, Africa, and Asia by 2020, the company intends to add to its existing portfolio and pursue diverse offerings, from city hotels to resorts and airport hotels. Mattmüller reiterates the company’s focus on a single brand strategy going forward, stating that, rather than risk dilution, Mövenpick instead prefers to “do it well”, striving to be “best in class”.

Mark Willis

Area senior vice president Middle East, Turkey, and Africa, Carlson Rezidor Hotel Group
Willis has been focused on many initiatives that centre around diversity, inclusion, and equal rights last year

Andreas Mattmüller

Chief operating officer, Mövenpick Hotels & Resorts, Middle East and Africa
Mattmüller's aim is to operate 125 upscale and upper-upscale hotels in Europe, the Middle East, Africa, and Asia by 2020

Ali Hamad Lakhraim Alzaabi

Founder, president, and CEO, Millennium Hotels & Resorts, Middle East and Africa
Under Alzaabi’s leadership, development and acquisitions at the company have raced ahead, with 40 new contracts signed in the last 12 months

Omer Kaddouri

President and CEO, Rotana Hotel Management Corporation Ltd
Rotana celebrated its 25th anniversary this year

Robert Kunkler

Chief operating officer, Minor Hotels
Minor Hotels now has 14 hotels spanning 2,678 rooms coming up in the years ahead

Kamel Ajami

Vice president operations, Kingdom of Saudi Arabia and Levant, Hilton
Under his leadership, Hilton’s footprint in KSA and the Levant is set to triple in the region

Amine Moukarzel

President/ partner, Louvre Hotels Group/ Golden Tulip Hotels MENA
His leadership has overseen the overhaul of the core four-star brand, Golden Tulip Hotels

Ignace Bauwens

Wyndham Hotel Group regional vice president, Middle East and Africa
Wyndham has 27 hotels and 6,167 rooms in the MENA pipeline, while already operating 49 hotels and 8,528 rooms in the region

Sami Nasser

COO luxury brands, AccorHotels Middle East, Africa and Indian Ocean
More than 30 properties are under development, which will add a further 9,000 hotel rooms to the group’s luxury upscale segment by 2021

Olivier Harnisch

CEO, Emaar Hospitality Group
Emaar’s new CEO boasts an impressive total of 30 years’ hospitality industry experience

By THE NUMBERS

  • Number of years in the role 11
  • Number of years with the company 16
  • Number of operating hotels in the region 50
  • Number of pipeline hotels in the region 19
 

Mark Willis

Area senior vice president Middle East, Turkey, and Africa, Carlson Rezidor Hotel Group
Willis has been focused on many initiatives that centre around diversity, inclusion, and equal rights last year

Andreas Mattmüller

Chief operating officer, Mövenpick Hotels & Resorts, Middle East and Africa
Mattmüller's aim is to operate 125 upscale and upper-upscale hotels in Europe, the Middle East, Africa, and Asia by 2020

Ali Hamad Lakhraim Alzaabi

Founder, president, and CEO, Millennium Hotels & Resorts, Middle East and Africa
Under Alzaabi’s leadership, development and acquisitions at the company have raced ahead, with 40 new contracts signed in the last 12 months

Omer Kaddouri

President and CEO, Rotana Hotel Management Corporation Ltd
Rotana celebrated its 25th anniversary this year

Robert Kunkler

Chief operating officer, Minor Hotels
Minor Hotels now has 14 hotels spanning 2,678 rooms coming up in the years ahead

Kamel Ajami

Vice president operations, Kingdom of Saudi Arabia and Levant, Hilton
Under his leadership, Hilton’s footprint in KSA and the Levant is set to triple in the region

Amine Moukarzel

President/ partner, Louvre Hotels Group/ Golden Tulip Hotels MENA
His leadership has overseen the overhaul of the core four-star brand, Golden Tulip Hotels

Ignace Bauwens

Wyndham Hotel Group regional vice president, Middle East and Africa
Wyndham has 27 hotels and 6,167 rooms in the MENA pipeline, while already operating 49 hotels and 8,528 rooms in the region

Sami Nasser

COO luxury brands, AccorHotels Middle East, Africa and Indian Ocean
More than 30 properties are under development, which will add a further 9,000 hotel rooms to the group’s luxury upscale segment by 2021

Olivier Harnisch

CEO, Emaar Hospitality Group
Emaar’s new CEO boasts an impressive total of 30 years’ hospitality industry experience