Baran Turkel Baran Turkel

In January 2017, Best Western successfuly launched a new boutique hotel concept in Turkey. Baran Turkel has been associated with Best Western Hotels & Resorts for two-and-a-half years, and is responsible for a total of 16 hotels in the MENA region, and a further 15 in Turkey.

The operator has 1,826 hotel rooms in MENA currently, and 1,385 in the Turkish market.

Best Western plans to expand with nine more hotels — with 1,238 more rooms — in the region. These plans include a further expansion for the company in the UAE, according to Turkel.

In the past year, the hotel operator has witnessed a rampant growth in the region with the opening of five hotels: Best Western Plus Pearl Creek, Dubai; Best Western Premier Al Ahsa Grand, Saudi Arabia; Best Western Plus Buraidah, Saudi Arabia; Best Western Plus Fursan, Riyadh, Saudi Arabia; and Best Western Plus Hotel Setif, Algeria.

In Turkey alone, Best Western has got on board three properties, the Best Western Premier Sakarya, Best Western Premier Cappadocia, and Vib Antalya.

Vib is Best Western’s newest brand, which serves as a stylish, “urban boutique” hotel concept. Turkel tells Hotelier Middle East: “Vib is a new, hip, chic, and boutique concept and lifestyle brand; it re-imagines the Best Western hotel experience for today’s traveller, who is seeking innovation, technology integration, and style with an authentic, local flavour.”

Turkel’s vision for the future of the firm is to lead the hospitality industry in superior customer care. “We strive to provide the highest levels of service to Best Western hotels, and to their guests, with integrity and honesty such that brand loyalty continues to thrive.”

Sumair Tariq

Managing director, R Hotels
Tariq and his team understand that in placing an emphasis on guest service excellence for the hotels within its group, the company’s key resource is its staff

Baran Turkel

Managing director, Turkey, Middle East, and Central Asia, Best Western Hotels & Resorts
Best Western plans to expand with nine more hotels — with 1,238 more rooms — in the region

Hatem Gasmi

Founder and managing director, Auris Group of Hotels
The Auris Group of Hotels has already mapped out new development projects in Jordan, Sudan, and Tunisia

Aboudi Asali

Chief executive officer, HMH – Hospitality Management Holding
Under the HMH umbrella, Asali plans to operate 20 hotels by 2020 and an additional 30 by 2026

Gabriel Escarrer Jaume

Vice chairman and CEO, Meliá Hotels International
In the last 12 months, the operator has also decided to pull out of operating one property in the GCC

Jamal Serhan

CEO and senior vice president, Warwick Hotels and Resorts
Jamal Serhan has spent six years with Warwick Hotels and Resorts as its CEO

Hussein Ali Hatata

Vice president, hospitality division, Al Khozama Management Company
Al Khozama Management Company is intent on its quest to be Saudi Arabia’s leading hospitality brand

Marc Dardenne

Group chief operating officer and interim CEO, Jumeirah Group
Jumeirah has released a statement revealing that “a search for Stefan’s replacement has been initiated and, in the meantime, Marc Dardenne, will run the business

Siegfried Nierhaus

Vice president Middle East, Deutsche Hospitality
Since Nierhaus took over as VP, the operator has expanded to new markets in the region, such as the UAE, Oman, and Tunisia

Rob Weeden

Vice president sales and marketing Europe, Middle East, and Africa, Shangri-La Hotels & Resorts
During his five years in the role, he has witnessed and contributed to the opening of new properties in EMEA

By THE NUMBERS

  • Number of years in the role 2.5
  • Number of years with the company 2.5
  • Number of operating hotels in the region as of July 2017 16
  • Number of pipeline hotels in the region as of July 2017 9
 

Sumair Tariq

Managing director, R Hotels
Tariq and his team understand that in placing an emphasis on guest service excellence for the hotels within its group, the company’s key resource is its staff

Baran Turkel

Managing director, Turkey, Middle East, and Central Asia, Best Western Hotels & Resorts
Best Western plans to expand with nine more hotels — with 1,238 more rooms — in the region

Hatem Gasmi

Founder and managing director, Auris Group of Hotels
The Auris Group of Hotels has already mapped out new development projects in Jordan, Sudan, and Tunisia

Aboudi Asali

Chief executive officer, HMH – Hospitality Management Holding
Under the HMH umbrella, Asali plans to operate 20 hotels by 2020 and an additional 30 by 2026

Gabriel Escarrer Jaume

Vice chairman and CEO, Meliá Hotels International
In the last 12 months, the operator has also decided to pull out of operating one property in the GCC

Jamal Serhan

CEO and senior vice president, Warwick Hotels and Resorts
Jamal Serhan has spent six years with Warwick Hotels and Resorts as its CEO

Hussein Ali Hatata

Vice president, hospitality division, Al Khozama Management Company
Al Khozama Management Company is intent on its quest to be Saudi Arabia’s leading hospitality brand

Marc Dardenne

Group chief operating officer and interim CEO, Jumeirah Group
Jumeirah has released a statement revealing that “a search for Stefan’s replacement has been initiated and, in the meantime, Marc Dardenne, will run the business

Siegfried Nierhaus

Vice president Middle East, Deutsche Hospitality
Since Nierhaus took over as VP, the operator has expanded to new markets in the region, such as the UAE, Oman, and Tunisia

Rob Weeden

Vice president sales and marketing Europe, Middle East, and Africa, Shangri-La Hotels & Resorts
During his five years in the role, he has witnessed and contributed to the opening of new properties in EMEA