Having successfully led the transformation of the company's identity and brand from SharaCo to Dur Hospitality, CEO Badr AlBadr enjoyed a good year in 2016, with the firm achieving revenues of around SAR 500m (US $133m) and net profit of approximately SAR 114m (US $30m).
One of the largest and the longest-standing hospitality companies in Saudi Arabia, Dur Hospitality boasts a portfolio of more than 20 projects and properties worth SAR 2.4bn (US $640m) in the pipeline, and employs around 1,700 staff members.
In line with Dur Hospitality’s strategy to focus on the development of three- to four-star hotels, it is currently investing heavily in Saudi Arabia’s emerging cities, such as Jeddah, Tabuk, Jubail, Yanbu, and Al Hofuf. The company is currently developing a 238-room hotel in Jeddah, and a four-star, 120-room hotel in Al-Hofuf, as well as the first Courtyard by Marriott and Residence Inn by Marriott properties in Yanbu, with an investment of SAR 87 million (US $23m) — Marriott International’s first franchise agreement in the Kingdom.
Al Badr says: “Our development pipeline is currently running in high gear, with around 22 projects at different stages. Most are scheduled for delivery between 2018 and 2020.”
The CEO’s achievements also include supporting and developing several local corporate social responsibility programmes.
“We have two targets that we focus on at Dur: energy and food saving, and recycling, as well as the support of non-profit organisations through the utilisation of our resources,” Al Badr explains.