Gabriel Escarrer Jaume Gabriel Escarrer Jaume

Meliá Hotels International has added to its pipeline of hotels in the Middle East and North Africa with properties including the Meliá Saidia Beach and Meliá Saidia Residences in Morocco, ME Dubai, Innside Dubai JLT Emirates Golf, the Gran Meliá Iran (revealed last year), and others in the region.

However, in the last 12 months, the operator has also decided to pull out of operating one property in the GCC due to "several circumstances" - which were unspecified - while reiterating it "enjoyed a good relationship with the owners".

While the company is family-run, it is listed on the stock market, and with average global RevPAR rising 14%, the company’s vice chairman and CEO, Gabriel Escarrer Jaume, tells Hotelier: “I’d like to mention how proud I feel about the deep cultural transformation of Meliá Hotels International, thanks to which our group, after 61 years in the market, has been able to renovate and reinvent itself to face the changing global environment.”

Last year, Jaume mentioned the operator’s digital transformation programme, MeliáDigital, and he now says he expects the impact of this initiative to be seen in direct sales growth at an annual rate of 30% in the coming years. The initial roll-out was with Mediterranean and Caribbean hotels, and has so far seen positive results.

Editor's note: This entry was edited in September 2017 to reflect developments in the property the operator had exited from.

Aboudi Asali

Chief executive officer, HMH – Hospitality Management Holding
Under the HMH umbrella, Asali plans to operate 20 hotels by 2020 and an additional 30 by 2026

Gabriel Escarrer Jaume

Vice chairman and CEO, Meliá Hotels International
In the last 12 months, the operator has also decided to pull out of operating one property in the GCC

Jamal Serhan

CEO and senior vice president, Warwick Hotels and Resorts
Jamal Serhan has spent six years with Warwick Hotels and Resorts as its CEO

Hussein Ali Hatata

Vice president, hospitality division, Al Khozama Management Company
Al Khozama Management Company is intent on its quest to be Saudi Arabia’s leading hospitality brand

Marc Dardenne

Group chief operating officer and interim CEO, Jumeirah Group
Jumeirah has released a statement revealing that “a search for Stefan’s replacement has been initiated and, in the meantime, Marc Dardenne, will run the business

Siegfried Nierhaus

Vice president Middle East, Deutsche Hospitality
Since Nierhaus took over as VP, the operator has expanded to new markets in the region, such as the UAE, Oman, and Tunisia

Rob Weeden

Vice president sales and marketing Europe, Middle East, and Africa, Shangri-La Hotels & Resorts
During his five years in the role, he has witnessed and contributed to the opening of new properties in EMEA

Kamal Fakhoury

Chief executive officer, Cristal Group
The group operates five properties in the Middle East and North Africa currently, and plans to manage seven more in the coming years

Nehme Imad Darwiche

Founder and chief executive officer, Jannah Hotels & Resorts
Darwiche's luxury brand is heavily influenced by the Bedouin culture in the Emirates

Mohamed Soussan

Group general manager, Ayla Hotels & Resorts
The Al Ain-based hotel management company currently operates three properties in its home city

By THE NUMBERS

  • Number of years in the role 9
  • Number of years with the company 23
  • Number of operating hotels in the region as of July 2017 3
  • Number of pipeline hotels in the region as of July 2017 7
 

Aboudi Asali

Chief executive officer, HMH – Hospitality Management Holding
Under the HMH umbrella, Asali plans to operate 20 hotels by 2020 and an additional 30 by 2026

Gabriel Escarrer Jaume

Vice chairman and CEO, Meliá Hotels International
In the last 12 months, the operator has also decided to pull out of operating one property in the GCC

Jamal Serhan

CEO and senior vice president, Warwick Hotels and Resorts
Jamal Serhan has spent six years with Warwick Hotels and Resorts as its CEO

Hussein Ali Hatata

Vice president, hospitality division, Al Khozama Management Company
Al Khozama Management Company is intent on its quest to be Saudi Arabia’s leading hospitality brand

Marc Dardenne

Group chief operating officer and interim CEO, Jumeirah Group
Jumeirah has released a statement revealing that “a search for Stefan’s replacement has been initiated and, in the meantime, Marc Dardenne, will run the business

Siegfried Nierhaus

Vice president Middle East, Deutsche Hospitality
Since Nierhaus took over as VP, the operator has expanded to new markets in the region, such as the UAE, Oman, and Tunisia

Rob Weeden

Vice president sales and marketing Europe, Middle East, and Africa, Shangri-La Hotels & Resorts
During his five years in the role, he has witnessed and contributed to the opening of new properties in EMEA

Kamal Fakhoury

Chief executive officer, Cristal Group
The group operates five properties in the Middle East and North Africa currently, and plans to manage seven more in the coming years

Nehme Imad Darwiche

Founder and chief executive officer, Jannah Hotels & Resorts
Darwiche's luxury brand is heavily influenced by the Bedouin culture in the Emirates

Mohamed Soussan

Group general manager, Ayla Hotels & Resorts
The Al Ain-based hotel management company currently operates three properties in its home city