Hatem Gasmi Hatem Gasmi

The Auris Group of Hotels was founded in Dubai in 2008 by its current managing director, Hatem Gasmi. The group’s strategy is based on a “freedom of choice” concept that, according to the company’s website, is designed to offer all guests the opportunity to determine the level of comfort and luxury they want, based on their perception of value for money.

“Each property is closely managed to project the internationally benchmarked Auris standards that offer variety, comfort, quality, and value for money. We believe in possibilities in hospitality, and we extend the same to our guests by enabling them to tailor their stay in line with their budgets and preferences,” the website reads.

To this end, the group strives to offer a “similar setting” for each of its properties, but with “different facilities, locations, and budget[s]” available. To date, the group has launched four distinct brand offerings. The five-star Auris Plaza Hotels & Resorts, four-star Auris Inn Hotels & Resorts, budget Auris Lodge Hotels & Suites, and Auris Apart’ Hotels & Residences range of hotel apartments encompass operational properties in the UAE, as well as in Saudi Arabia and Oman.

According to the company’s website, the Auris Group of Hotels has already mapped out new development projects in Jordan, Sudan, and Tunisia, in line with its vision to be present in 15 countries by 2020.

During the last 12 months, however, no announcements have been made with regards to the group’s additional active pipeline for the region, with the exception of the launch of a further new brand — Auris Living — which has been designed to target the extended-stay market.

Baran Turkel

Managing director, Turkey, Middle East, and Central Asia, Best Western Hotels & Resorts
Best Western plans to expand with nine more hotels — with 1,238 more rooms — in the region

Hatem Gasmi

Founder and managing director, Auris Group of Hotels
The Auris Group of Hotels has already mapped out new development projects in Jordan, Sudan, and Tunisia

Aboudi Asali

Chief executive officer, HMH – Hospitality Management Holding
Under the HMH umbrella, Asali plans to operate 20 hotels by 2020 and an additional 30 by 2026

Gabriel Escarrer Jaume

Vice chairman and CEO, Meliá Hotels International
In the last 12 months, the operator has also decided to pull out of operating one property in the GCC

Jamal Serhan

CEO and senior vice president, Warwick Hotels and Resorts
Jamal Serhan has spent six years with Warwick Hotels and Resorts as its CEO

Hussein Ali Hatata

Vice president, hospitality division, Al Khozama Management Company
Al Khozama Management Company is intent on its quest to be Saudi Arabia’s leading hospitality brand

Marc Dardenne

Group chief operating officer and interim CEO, Jumeirah Group
Jumeirah has released a statement revealing that “a search for Stefan’s replacement has been initiated and, in the meantime, Marc Dardenne, will run the business

Siegfried Nierhaus

Vice president Middle East, Deutsche Hospitality
Since Nierhaus took over as VP, the operator has expanded to new markets in the region, such as the UAE, Oman, and Tunisia

Rob Weeden

Vice president sales and marketing Europe, Middle East, and Africa, Shangri-La Hotels & Resorts
During his five years in the role, he has witnessed and contributed to the opening of new properties in EMEA

Kamal Fakhoury

Chief executive officer, Cristal Group
The group operates five properties in the Middle East and North Africa currently, and plans to manage seven more in the coming years

By THE NUMBERS

  • Number of years in the role 10
  • Number of years with the company 10
  • Number of regional operating hotels 7
  • Number of hotels in regional pipeline 5
 

Baran Turkel

Managing director, Turkey, Middle East, and Central Asia, Best Western Hotels & Resorts
Best Western plans to expand with nine more hotels — with 1,238 more rooms — in the region

Hatem Gasmi

Founder and managing director, Auris Group of Hotels
The Auris Group of Hotels has already mapped out new development projects in Jordan, Sudan, and Tunisia

Aboudi Asali

Chief executive officer, HMH – Hospitality Management Holding
Under the HMH umbrella, Asali plans to operate 20 hotels by 2020 and an additional 30 by 2026

Gabriel Escarrer Jaume

Vice chairman and CEO, Meliá Hotels International
In the last 12 months, the operator has also decided to pull out of operating one property in the GCC

Jamal Serhan

CEO and senior vice president, Warwick Hotels and Resorts
Jamal Serhan has spent six years with Warwick Hotels and Resorts as its CEO

Hussein Ali Hatata

Vice president, hospitality division, Al Khozama Management Company
Al Khozama Management Company is intent on its quest to be Saudi Arabia’s leading hospitality brand

Marc Dardenne

Group chief operating officer and interim CEO, Jumeirah Group
Jumeirah has released a statement revealing that “a search for Stefan’s replacement has been initiated and, in the meantime, Marc Dardenne, will run the business

Siegfried Nierhaus

Vice president Middle East, Deutsche Hospitality
Since Nierhaus took over as VP, the operator has expanded to new markets in the region, such as the UAE, Oman, and Tunisia

Rob Weeden

Vice president sales and marketing Europe, Middle East, and Africa, Shangri-La Hotels & Resorts
During his five years in the role, he has witnessed and contributed to the opening of new properties in EMEA

Kamal Fakhoury

Chief executive officer, Cristal Group
The group operates five properties in the Middle East and North Africa currently, and plans to manage seven more in the coming years