Vincent Miccolis Vincent Miccolis

It is perhaps not altogether surprising to find out that Vincent Miccolis, The Ascott Limited’s country general manager for the Middle East and Turkey, admires Napoleon Bonaparte for his strategic leadership and his ability to impart a shared vision of an empire to the entire French nation, an ability that Miccolis describes as “astonishing”.

While the expansion of The Ascott Limited’s stable of brands in the Middle East has not been Napoleonic, of course, the Singaporean serviced residence operator, under Miccolis’ leadership for the past three years, has been an unstoppable juggernaut. He spearheaded the company’s entry into new markets such as Turkey, Oman, and Saudi Arabia, the latter having proven to be exponentially welcoming to the company.

During the last 12 months alone, from the summer of 2016 until July 2017, Miccolis and his team have been busy with properties all over the region, installing pre-opening teams where needed. The newest additions to the portfolio are Spectrum Residences, Jeddah, Saudi Arabia; Ascott Makkah, Saudi Arabia; Citadines Culture Villages, Dubai; Citadines Al Ghubrah, Muscat, Oman; Ascott Corniche Al Khobar, Saudi Arabia; Citadines Al Khobar, Saudi Arabia; Ascott Villas, Riyadh, Saudi Arabia; Somerset Downtown Al Khobar, Saudi Arabia; and Citadines Abha, Saudi Arabia.

On the marketing and branding front, under Miccolis’ stewardship, the company signalled a serious intent to increase its share among Arabic travellers with the launch of an Arabic-language website. Changes in the organisational structure reflect a focus on yield rates and revenue at properties throughout the region, with the implementation of a centralised GCC reservations and revenue
management team.

Miccolis, whose travel schedule is relentless, is still intent on raising the company flag in completely new markets, setting his future expansion sights on the emerging market of Iran, as well as the continent of Africa. Nevertheless, this does not mean that he is taking his eye off the ball when it comes to growth in his regional home base.

According to Miccolis, Ascott will continue to pursue rapid expansion in the region by seeking strategic alliances with selected partners. A multi-pronged strategy is planned for the group’s expansion across all continents, whether through strategic partnerships, acquisitions, management agreements, or franchising, in order to contribute to reaching the goal of 80,000 units by 2020.

Imad Elias

CEO, Roda Hotels & Resorts
With a total of six hotels currently operational, Roda has ambitious growth plans

Vincent Miccolis

Country general manager, Middle East and Turkey, The Ascott Limited
During the last 12 months, Miccolis and his team have been busy with properties all over the region, installing pre-opening teams where needed

Mohamed Ahmed Awadalla

Chief executive officer, Time Hotels Management LLC
With a decade under his belt at the company, the business is moving from strength to strength in the hospitality industry

Henk Meyknecht

Chief operating officer, Middle East and Africa, Kempinski Hotels
Meyknecht brings more than 30 years of industry experience, and 10 years of Middle East experience, to his position at Kempinski Hotels in this region

Andrew Shaw

Assistant vice president — development EMEA, Dusit International
Dusit International operates six hotels in the region and more than 1,731 rooms

Laurent A. Voivenel

Senior vice president, operations, and development for the Middle East, Africa, and India, Swiss-Belhotel International
Since Voivenel took charge of the company in April of this year, Swiss-Belhotel has introduced a number of new properties

Sumair Tariq

Managing director, R Hotels
Tariq and his team understand that in placing an emphasis on guest service excellence for the hotels within its group, the company’s key resource is its staff

Baran Turkel

Managing director, Turkey, Middle East, and Central Asia, Best Western Hotels & Resorts
Best Western plans to expand with nine more hotels — with 1,238 more rooms — in the region

Hatem Gasmi

Founder and managing director, Auris Group of Hotels
The Auris Group of Hotels has already mapped out new development projects in Jordan, Sudan, and Tunisia

Aboudi Asali

Chief executive officer, HMH – Hospitality Management Holding
Under the HMH umbrella, Asali plans to operate 20 hotels by 2020 and an additional 30 by 2026

By THE NUMBERS

  • Number of years in the role 3
  • Number of years with the company 20
  • Number of operating hotels in the region 10
  • Number of hotels in regional pipeline 10
 

Imad Elias

CEO, Roda Hotels & Resorts
With a total of six hotels currently operational, Roda has ambitious growth plans

Vincent Miccolis

Country general manager, Middle East and Turkey, The Ascott Limited
During the last 12 months, Miccolis and his team have been busy with properties all over the region, installing pre-opening teams where needed

Mohamed Ahmed Awadalla

Chief executive officer, Time Hotels Management LLC
With a decade under his belt at the company, the business is moving from strength to strength in the hospitality industry

Henk Meyknecht

Chief operating officer, Middle East and Africa, Kempinski Hotels
Meyknecht brings more than 30 years of industry experience, and 10 years of Middle East experience, to his position at Kempinski Hotels in this region

Andrew Shaw

Assistant vice president — development EMEA, Dusit International
Dusit International operates six hotels in the region and more than 1,731 rooms

Laurent A. Voivenel

Senior vice president, operations, and development for the Middle East, Africa, and India, Swiss-Belhotel International
Since Voivenel took charge of the company in April of this year, Swiss-Belhotel has introduced a number of new properties

Sumair Tariq

Managing director, R Hotels
Tariq and his team understand that in placing an emphasis on guest service excellence for the hotels within its group, the company’s key resource is its staff

Baran Turkel

Managing director, Turkey, Middle East, and Central Asia, Best Western Hotels & Resorts
Best Western plans to expand with nine more hotels — with 1,238 more rooms — in the region

Hatem Gasmi

Founder and managing director, Auris Group of Hotels
The Auris Group of Hotels has already mapped out new development projects in Jordan, Sudan, and Tunisia

Aboudi Asali

Chief executive officer, HMH – Hospitality Management Holding
Under the HMH umbrella, Asali plans to operate 20 hotels by 2020 and an additional 30 by 2026